KAZIMIR MALEVICH
(1879 - 1935)
World famous Russian Avant-garde and Suprematist Artist, Graphic Artist, Designer

 

Perfume bottle of the eau de cologne SEVERNY or "SEVERNY EAU DE COLOGNE"
(Moscow, Imperial Russia / Soviet Union, USSR / Russian Federation)

 

ORIGINAL VERSION: FROSTED GLASS BOTTLE WITH CRAQUELURES, 1911-1917.
BROCARD & Co. Perfume Company, Moscow, Imperial Russia

Original version of the Bottle / flacon with craquelures, 1911-1917. Original design by Kazimir Malevich. Extremely rare bottle! (Private Collection).
 


Photos by Andrey Strakhov (Russia) / Master Page, December, 2015


N
ame of the artist and year of creation:
Original Design of the bottle by Kazimir Malevich, 1910.
 

Date of production: 1911-1917
 

Material: Frosted Crackle Glass
 

Dimensions: 7.375 inches High (approx. 19.5 centimeters)
 

Marks: No
 

Description of the objects: The Crackle Glass bottle look like an iceberg with a Polar Bear on the top's glass cap. There are elements of Label
 

Description of all markings and signatures on the Label:

Marks in Russian (Cyrillic) on attached Label (from Top to Bottom):

- Coat of arms of the Russian Empire
-
"Severny"
- eau-de-cologne;
- Partnership Brocard & Co.
- Moscow

 

ORIGINAL VERSION: FROSTED GLASS BOTTLE WITH CRAQUELURES, 1921-1922.
The State Soap-Perfume Factory # 5 (ex-Brocard & Co.), Moscow, Soviet Russia / RSFSR) / NOVAYA ZARYA Perfume Factory, Moscow, Soviet Union / USSR (ex-Brocard & Co.)


Photos by Master Page. 02/25/15

Original version of the Bottle / flacon with
craquelures and Logo of "TeZHe" (2 letters in Cyrillic mean "" - "") on the bottom of the base, 1921-1922 - middle of 1920's (?). Original design by Kazimir Malevich. Extremely rare bottle! (Private Collection).



Photos by Master Page. 02/25/15
 

Name of the artist and year of creation: Original Design of the bottle by Kazimir Malevich, 1910.
 

Date of production: 1921-1922
 

Material: Frosted Crackle Glass
 

Dimensions: 7.375 inches High (approx. 19.5 centimeters)
 

Marks: Embosed Logo "TeZHe" on the bottom of the base
 

Description of the objects:

The Crackle Glass bottle look like an iceberg with a Polar Bear on the top. Glass ground-in stopper is covered by glass cap like a figure of a Polar (White, Northern) Bear standing on the top of ice block. Bottle / flacon with craquelures and embosed Logo of "TeZHe" (2 letters in Cyrillic mean "" - "") on the bottom of the base.


Logo of the State Trest ZHIRKOST - "TeZHe", 1920's


* * *
 

General information:

Design of the Bottle was created by KAZIMIR MALEVICH in 1910 for the BROCARD & Co. Perfume Company (Moscow, Imperial Russia) by Order of Alexander Brocard, son of Henry Brocard, founder of the Company. Also Malevich was created Advertisement for cologne "Severny", which was published in early autumn of 1911.

NOTE: The original Malevich-designed glass perfume bottle with craquelures for "Severny" has never been exhibited outside Russia. It is an extremely rare Art Object.


This cologne "Severny" was produced from 1911 till the middle of 1990s at:

- Brocard & Co. Perfume Company (Moscow, Russian Empire): 1911 - till Russian Socialist Revolution in October 1917;

- The State Soap-Perfume Factory # 5, ex-Brocard & Co. (Moscow, RSFSR): 1918 1922;

- NOVAYA ZARYA Perfume Factory, ex-Brocard & Co. (Moscow, Soviet Union / USSR): 1922 1991;

- NOVAYA ZARYA Perfume Factory, ex-Brocard & Co. (Moscow, Russian Federation / Russia): 1991 middle of 1990s (1996 ?)

 

Historical information:

In 1910, Alexander Brocard, the owner of Brocard & Co. Perfume Company ordered to Malevich the drawing of packing (and label ?) for eau de cologne "Severny". Malevich needed money then he yet wasn't the known author of suprematist compositions. After the artist developed the bottle sketch, it gave all the drawings to Adele Yakovlevna Yakobson. She was responsible for manufacturing techniques of bottles at Nikolsko-Bakhmetev's Glass Plant (Penza Province).

Eau de cologne "Severny" ("Northern" or "North" in English, "Nord" in French, "
EISBäR" in German) was very popular, it was produced for 85 years, since 1911 till the middle of the 1990s. The original Malevich-designed "Severny" bottle was manufactured until 1922. In the period after 1925 and until the end of the production of cologne "Severny" in 1996, the perfume factory "Novaya Zarya" made significant changes in the appearance of the bottle. (Dr. Aleksandra Shatskikh. "BOTTLING A DREAM. A COLOGNE BOTTLE BY MALEVICH", ARTKHRONIKA magazine, #5-6, pages 100-110, Moscow, Russia, Autumn-Winter 2008).

The basic idea of Malevich's Advertisement published in 1911 is a Polar Bear standing on the ice block, which was seen the sun with radiating rays on a black square that embodies the Arctic night. At the bottom there are initials of the Artist: on the left - the letter "K", on the right - the letter "M"... And only in 1915 there will be a first version of the famous "Black Square" painting.
 

Kazimir Malevich. Advertisement for cologne "Severny", 1911
Source: leksandra Shatskikh. "BOTTLING A DREAM. A COLOGNE BOTTLE BY MALEVICH". ARTKHRONIKA magazine, #5-6, page 109, Moscow, Russia, Autumn-Winter 2008


* * *
 

Advertising Flyer of Brocard & Co. for cologne "Severny" in French and Russian (Pre-revolution era. Print House of Mrs. E.I. Pichugina, Moscow, Imperial Russia)


Source in Russian:
 http://freetop.ru/img/172/10098b2.jpg


* * *


VLADIMIR ROSSINSKY (18741919), Russian Artist. "Calendar Muscovite for 1914" - Purchase". The publication of Brocard and Co. Perfume company, Russian Empire. This illustration is for the month of September.
Young lady at the window Brocard & Co. perfume shop. Right on the bottom shelf depicted like cologne bottles "Severny"


Source in Russian: http://www.domarchive.ru/gallery/rossinsky/6437
 

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Exhibitions:

COMING SOON: Similar bottle (original version of the bottle with craquelures and "TeZHe" logo) at the "KAZIMIR MALEVICH. NOT ONLY "BLACK SQUARE" exhibition presented by Museum and Exhibition Center "WORKER AND KOLKHOZ WOMAN" ("RABOCHIY I KOLKHOZNITSA"), curator: Dr. Aleksandra Shatskikh. November 24, 2017 February 25, 2018. Moscow, Russia.
(Source: www.artinvestment.ru)

Similar bottle (latest version) at the "Flakony s vůní parfémů" exhibition at Muzeum Vyškovska, Czech Republic.
July 17 September 18, 2016.
(Source: http://www.muzeum-vyskovska.cz)

Similar bottle (original version with craquelures and "TeZHe" logo) from Dmitry Fedoseyev's collection at the "HELLO FROM SAMARA!" exhibition presented by MUSEUM "CHILDREN'S ART GALLERY", Samara City, Russia (http://www.russianmuseums.info/M1062). April 22 - June 19, 2016.

Similar bottle (latest version) at the "PERFUME BOTTLES IN ART HISTORY". The OLFACTORY Elfde-Liniestraat Hasselt. Traveling exhibition in Hasselt, Belgium. September 19-20, 22, 2014.
(Source: www.theolfactory.org/en/olfactory-art-exhibitions/36-perfum-bottles-in-art-history )

Similar bottle (latest version) at the "PACKAGING DESIGN. MADE IN RUSSIA" exhibition presented by Moscow Museum of Design. Museum and Exhibition Center "RABOCHIY I KOLKHOZNITSA", Moscow, Russia. June 18 August18, 2013.
(Source in Russian: http://moscowalk.ru/svao/ostankinskiy/vystavki/packaging-design.html)

Similar bottle (latest version) at the "PACKAGING DESIGN. MADE IN RUSSIA" exhibition presented by MOSCOW MUSEUM OF DESIGN. Central Exhibition Hall "MANEZH", Moscow, Russia. April 19 June 2, 2013.


(Source in Russian: https://alexandrovdesign.wordpress.com/)

Marina Loshak (left),
Director of the
PUSHKIN STATE MUSEUM OF FINE ARTS, Moscow, Russia (former Art Director of the Central Exhibition Hall "MANEZH", Moscow, Russia) with similar perfume bottle SEVERNY of 1970's 1990"s releases. Photo of April June 2013.
 

Similar bottles were displayed at The faces of the old collection: From the collection of Sergey Grigoryants exhibition at the TSARITSYNO State Museum-Reserve, Moscow, Russia.  November 10, 2012 March 10, 2013.



Bottles from Sergey Grigoryants' collection.
Source in Russian: www.antique-salon.ru


Similar bottle was displayed at Perfumer friend of Art: Collection of Henry Brocard exhibition at the PUSHKIN STATE MUSEUM OF FINE ARTS, Moscow, Russia, December 3, 2008 February 8, 2009. Also the copy of Advertisement (originally printed in 1911) designed by Kazimir Malevich for this Cologne was displayed at this exhibition also.

See video in Russian (timer: 1.20 - 1.25) at www.newstube.ru or www.kommersant.ru

Advertising Poster (Re-print of Advertisement of 1911 of the eau de cologne SEVERNY)
Source in Russian: http://ru-malevich.livejournal.com/78048.html


Similar bottle
(
1950's releases) was displayed at the IINTERNATIONAL WOLRD FAIR in Brussels, Belgium, 1958.
Eau de cologne SEVERNY by NOVAYA ZARYA Perfume Factory received Grand Prix award.

"Triumph of the Factory at the International Exhibition in Brussels. Gold medal awarded to the perfume "Krasnaya Moskva", Grand Prix received "Kamenny tsvetok", "Chyorny larets", eau de cologne "Severny".

Advertising Flyer of the NOVAYA ZARYA Perfume Factory
Source in Russian: http://2.bp.blogspot.com/

 

* * *

Museums:

Virtual Museum of the International Perfume Bottle Association (IPBA), USA, since August 1, 2017. >>>

Perfume Museum in Barcelona, Spain.
Similar bottle of 1950's 1963 releases in the permanent exposition.


Source in Russian: Club of Perfume Fans, Novosibirsk, Russia (http://parfum.0pk.ru/viewtopic.php?id=294)

 

Perfume Museum in Saint Petersburg, Russia >>>
Similar bottle in the permanent exposition.

 Elina Arsenyeva, Owner of the Perfume Museum in St. Petersburg, Russia,
with Perfume Bottle of "Severny" of 1970's 1990's releases.
Source in Russian: www.parfmuzey.ru

* * *


Literature:

In English:
Dr. Aleksandra Shatskikh, Translated in English by Marian Schwartz. BLACK SQUARE. MALEVICH AND THE ORIGIN SUPREMATISM, Page 94. Yale University Press. November 2012. ISBN: 9780300140897.

  Dr. Aleksandra Shatskikh with Perfume Bottle "Severny" of 1950's releases.
Private Photo, October 31, 2014. Master Page.

Aleksandra Semyonovna Shatskikh the Soviet and Russian Art Critic, the Historian of Art. Researcher of the Russian Avant-garde, Specialist in Kazimir Malevich and Marc Chagall. She dated Malevich's painting "Black square", reconstructed a "fevralizm" and the only not left issue of the magazine "Supremus" (1917). Publisher, originator and commentator of the first 5-volume collected works of Kazimir Malevich (1995 2004).

She graduated from Office of History of art of Department of History of the Lomonosov's Moscow State University  as Art Critic.
In 1987 she defended the dissertation on a rank of the Candidate of Art Criticism. Since the same year the research associate of sector of the fine arts of the State institute of Art Studies. Doctor of Art Criticism.
She conducted a course at Maryland University (1998) and a course of Modern Russian Art at the Texas university (2002).

 

Andrei Nakov. KAZIMIR MALEVICH: PAINTING THE ABSOLUTE. 4 volumes. Lund Humphries, London, 2010

Dr. Aleksandra Shatskikh. "BOTTLING A DREAM. A COLOGNE BOTTLE BY MALEVICH", ARTKHRONIKA magazine, #5-6, pages 100-110, Moscow, Russia, Autumn-Winter 2008. Read here >>> or here >>>

Dr. Aleksandra Shatskikh. "PACKAGING A DREAM", Translation of "UPAKOVKA MECHTY" article, ARTKHRONIKA magazine, #5-6, pages 154-156, Moscow, Russia, 2002. Read here >>>

Veniamin Kozharinov. RUSSIAN PERFUMERY 19th and EARLY 20th CENTURIES. Page 32, 34-35. "Sovetskiy Sport" Publishing House, Moscow, 1998. ISBN: 5-85009-465-2. Read here >>>



In Russian:
Koleva, Marina Svyatoslavovna. "SOVETSKIY STIL'. PARFYUMERIYA I KOSMETIKA", Page 31 and 45. OLMA Media Grupp, Moscow, 2014. ISBN: 978-5-373-05784-4. Read preview here >>>

Dr. Aleksandra Shatskikh. KAZIMIR MALEVICH AND obshchestvo SUPREMUS, Page 74. Tri kvadrata Publishing House, Moscow, 2009. ISBN 978-5-94607-120-8 >>>

A.A. Savinov. Catalog for the COLLECTION OF HENRY BROCARD" exhibition at the PUSHKIN STATE MUSEUM OF FINE ARTS on December 3, 2008 February 8, 2009, Page 22, Note 43. "Lingva F" Publishing House, Moscow, Russia, 2008. 1,000 copies.

Irina Vakar. "GREAT NAMES. KAZIMIR MALEVICH. From collection of the TRETIYAKOV STATE GALLERY". #14, Page 25. UniPress SK Publishing House. Moscow, 2007.

Vladimir Fyodorovich Runge. "ISTORIYA DIZAYNA, NAUKI I TEKHNIKI". Book 1, pages 220 and 233. Moscow, "Arkhitektura-C" Publishing House, 2006. ISBN: 5-9647-0090-X. Read preview here >>>

Dr. Aleksandra Shatskikh. "UPAKOVKA MECHTY 2", ARTKHRONIKA magazine, #2, pages 44-45, Moscow, Russia, 2004.

Dr. Aleksandra Shatskikh. "UPAKOVKA MECHTY", ARTKHRONIKA magazine, #5-6, pages 46-54,
Moscow, Russia, 2002.
Read preview here >>> or here >>>

Klyun, Ivan Vasilievich. "MOY PUT' V ISKUSSTVE" ("MY WAY IN ART" ), Editor Andrey Sarab'yanov.. "Russian Avantgarde" ("RA") Publishing House. Moscow, Russia, 1999. ISBN: 5-85164-052-9.

Kozharinov, Veniamin Vyacheslavovich. RUSSKAYA PARFYUMERIYA 19 i NACHALA 20 VEKOV. Page 32, 34-35. "Sovetskiy Sport" Publishing House, Moscow, 1998. ISBN: 5-85009-465-2. Read here >>>

PARFYUMERIYA. KATALOG tualetnogo myla i parfyumerno-kosmeticheskikh tovarov. Ministerstvo lyogkoy i pischevoy promyslennosti CCCP. Glavnoye Upravlenie parfyumerno-kosmeticheskoy i efirno-maslichnoy promyshlennosti. Moscow. 1953.



 

In French:
Andrei Nakov. The four-volume KAZIMIR MALEWICH, LE PEINTRE ABSOLU. Thalia édition. Paris, April 2007.

Andrei Nakov. KAZIMIR MALEWICZ: Catalogue raisonné, Éditions Adam Biro. Paris, June 2002.


 

* * *

Additional Information Resources:

In English:
International Perfume Bottle Association (IPBA), USA, News Release (eNews), #110. Article "Faces of the IPBA". August 1, 2016. USA

Jillian Steinhauer. KAZIMIR MALEVICH'S LITTLE-KNOWN PERFUME BOTTLE. Website Hyperallergic.com , July 17, 2014.

Radio the VOICE OF RUSSIA. "Black Square: key work of the 20th century". 02/21/2014
(Text and Audio source: http://voiceofrussia.com/radio_broadcast/no_program/263558582/ )

Ameiia Groom. TOMORROW YOU WILL NOT RECOGNISE US. Website Ameliagroom.com , February 2014.

Hollister Hovey. LOVE (POTION) ON THE ROCK. Website Hollisterhovey.blogspot.com , December 18, 2008.


In Russian:
Oksana Zaytseva. MALEVICH, MEDVED', LYOD ILI NEVEROYATNAYA ISTORIYA SOZDANIYA ODEKOLONA "SEVERNY" article.  Website Kiz.ru zhurnala "Krasota i zdorovie", Moscow, Russia, 08/22/2017.

Sergey Leontiev. GENIAL'NY SHIRPOTREB article. NOVAYA SOTSIAL'NAYA GAZETA, #29, August 10, 2017, Penza City, Russia. Also re-published on website PenzaTrend.ru on 08/10/2017.

"31 Channel", MEDIA CENTER Information Company, Chelyabinsk, Russia, 09/30/2013.
(Video source in Russian: http://31tv.ru/novosti/?id=6352)

RTVi Russian TV Channel. MEGAPOLIS: "History of Russian and Soviet Package", Moscow, Russia, 05/24/2013.
(Video source in Russian: http://www.youtube.com/watch?v=YGYcAxZ6mk4 , Timer: 2:20 - 2:45)

Tatiana Pelipeiko. TAK SEYCHAS BOL'SHE NE KOLLEKTSIONIRUYUT, Blog of ECHO OF MOSCOW Radio, Moscow, Russia, 12/03/2012
(Source in Russian: http://echo.msk.ru/blog/tatiana_pelipeiko/974848-echo/ )

Lecture by Dr. Aleksandra Shatskikh. ABOUT THE BIRTH OF "BLACK SQUIRE, Business School RMA, Moscow, Russia, 08/29/2012
(Video source in Russian: http://www.youtube.com/watch?v=5hrdgCV2qNk , Timer: 6:50 - 8:55)

ISKUSSTVO NE PAKHNET. KOMMERSANT Newspaper, Moscow, Russia, 12/04/2008
(Source in Russian: www.kommersant.ru)
 

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LATEST VERSIONS


VERSION OF MIDDLE 1950's 1963
:
Bottle of the middle of the 20th Century (1950's) with perfume liquid and the Label designed by Malevich.
The ORIGINAL LABEL is like Polar Bear standing on a top of ice block. Marks on this Label are for 1950's - 1963 releases. (Private Collection).


Photos by Parfumka-shop.com.ua.
2013


Photos by Master Page. 2014

 

Description of all markings and signatures on the Label of 1950's 1963 releases:

Marks in Russian (Cyrillic) on attached Label (from Top to Bottom):

- Cologne;
- Logo of the NOVAYA ZARYA Perfume Factory (Moscow, Soviet Union / USSR);
- SEVERNY (this is name of the Eau de Cologne, it means the NORTHERN in English);
- Moskva (Moscow, in English);
- There is no Date of release.

 


* * *
 

VERSION OF 1978:
Bottle of the May 1978 with perfume liquid,
plastic screwed cap and the Oval foil Label. Marks and "Sign of the Quality of USSR" on this Label are for 1978 release. (Private Collection).






Photos by Master Page. 2013

 

Description of all markings and signatures on the Oval shape foil Label of 1978 release:

Marks in Russian (Cyrillic) on attached Label (from Top to Bottom):

- Cologne;
- Logo of the NOVYA ZARYA Perfume Factory (Moscow, Soviet Union);
- GOST 17236-71 (this is number of the State Standard);
- SEVERNY (this is name of the Eau de Cologne, it means The NOTHERN in English);
State Sign of Quality of the USSR;
- GR. A (it means Group A);
- Moskva (Moscow, in English);
V 78 g. on the left side of this label. It means the Date of production: May 1978
 

* * *


Some additional information about Label:

Label of 1920's - 1930's (there is some loss of the label):


Photo by Master Page. 04/02/15

Marks in Russian (Cyrillic) on attached Label (from Top to Bottom):

- EAU DE COLOGNE;
- TeZHe - Logo TeZHe - MOSCOW;
- SEVERNY


There was the Label on Crackle Glass Bottle with marks in German and  TeZHe Logo (ending of 1920's (?)). Here is a description of all marks in German on this Label (from Top to Bottom):



- EAU DE COLOGNE
- TEJE - TeZHe Logo - MOSKAU
- EISB
äR
-
90
 

  Labels with Dates of releases of 1962 (Left) and 1963 (Right):

 


NOVAYA ZARYA Perfume Factory figural label (Polar Bear on the top of Ice block) to OVAL SHAPE after 1963 and produced it middle of 1990's.

Label of 1967 release


Label of II 93 (February 1993) release

Marks in Russian (Cyrillic) on attached Label (from Top to Bottom):

- Cologne;
- Logo of the NOVYA ZARYA Perfume Factory (Moscow, Soviet Union);
- GOST 17236-71 (this is number of the State Standard);
- SEVERNY (this is name of the Eau de Cologne, it means The NOTHERN in English);
II 93 g. It means the Date of production: February 1993
- GR. A (it means Group A);
- Moskva (Moscow, in English);
 

* * *
 

The great Russian ballerina Maya Plisetskaya in the store cosmetics and perfumes, London, 1963.
Emphasis is placed on the vials with the Soviet cologne "Northern" in the London store... By itself, a bottle - is a work of art.  Author - then still an unknown Kazimir Malevich .


Source in Russian:
https://vk.com

* * *

Advertisement in German from "The Consultant", GDR (German Democratic Respublic / East Germany), 1985.

Reklame aus der DDR ( Deuthsch Demokratischen Republik) Fachzeitschrift "Der Fachberater" 1985 - eau de cologne "Nördlich".


Source in German: http://www.seeteufelchen.info/r22-russisches-parfum/
 

* * *
 

      
K. Malevich. "Black Square". 1915 (1st Version)                                                Modern Interpretation of Advertisement for eau de cologne "Severny" (Master Page, 12/23/14)

 

* * *
 

Contact: FELIX SEGAL, Information Researcher.
We are welcome any proposals for promotions and exhibitions of Malevich's perfume bottle for eau de cologne "Severny".

 
e-mail:
lagis89@yahoo.com

 

This Information Project is opened on OCTOBER 3, 2013 and maintained by
MASTER PAGE - Russian-American Advertising, Media and Information Services
,
New York, USA

Last Update: 10/13/2017
 

MASTER PAGE is a Member of International Perfume Bottle Association (IPBA)

Report bug, mistake or additional information to e-mail: lagis89@yahoo.com